CNPL Media Partnership Announcement
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CNPL Media Partnership Announcement

The CNPL announces a strategic partnership with Pickleball Today, Canada's National Pickleball News Source, for dedicated coverage throughout the 2023 season.

August 30, 2023
3 min read

The Canadian National Pickleball League (CNPL) is pleased to announce a partnership with Pickleball Today, Canada's National Pickleball News Source.

Shared Vision for Canadian Pickleball

The CNPL launched its inaugural season this year with the mission of producing the highest level of competition and compensation for Canadian pickleball players. At its core, the league is about more than just pickleball—this vision is fueled by a commitment to grow the sport across Canada, fostering a sense of community, competition, and camaraderie.

Pickleball Today was also launched earlier this year with a vision to provide a dedicated news source for Canadian pickleball and the interests of the Canadian pickleball community. They cover everything of interest to Canadian pickleball players and fans, including:

  • Canadian professional players
  • Canadian tournaments
  • Clubs and federations
  • Equipment companies

They've also launched a search for Canada's Best Pickleball Club of 2023, with final voting running from September 15 through October 15, 2023. The final 11 clubs are from across the country, representing nearly every province.

Partnership Benefits

Pickleball Today has shared articles and information about the CNPL since its inception, and participated in the recent CNPL Eastern Split with in-person coverage, articles and interviews with players, owners, and league executives throughout that event.

With this partnership, Pickleball Today will continue coverage throughout 2023, including:

  • CNPL Western Split: September 2-3 at the Expo Centre in Edmonton
  • CNPL Playoffs: Complete coverage throughout the postseason

Leadership Perspectives

Mike McAninch, CNPL Commissioner, says:

"It's great to know that we have the support of local media outlets, but with a partnership like this, we are able to get dedicated coverage by an outlet that truly understands this sport and what is valuable to its Canadian fans."

Patrick Batty, Publisher of Pickleball Today, said:

"The Canadian National Pickleball League has provided a fantastic team-based platform for professional pickleball in Canada. We love their concept and execution. They have the best competitive professionals from across the country and are giving them a marvelous and rewarding competition, as well as providing fantastic sporting entertainment to the fans."

He adds: "We and our readers are thrilled with this partnership and the mutual recognition it represents. Of course, we retain editorial independence, but the wonderful team at the CNPL will help facilitate interviews, both during tournaments and throughout the year."

Looking Forward

This partnership represents a significant milestone for both organisations, as they join forces to create unparalleled sporting experiences and inspire individuals of all ages to embrace an active lifestyle.

Stay tuned for more exciting CNPL news brought to you by Pickleball Today!

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