As pickleball's popularity surges across North America, the Canadian National Pickleball League (CNPL) is partnering with Magnifi by VideoVerse to power its digital strategy for the 2025 season.
Leveraging Magnifi's AI-powered video automation platform, CNPL will deliver real-time match highlights and in-depth sponsor analytics to elevate fan engagement and optimize media value throughout the season.
About the CNPL
Recognized as Canada's premier professional pickleball league, CNPL showcases elite national talent and is committed to advancing the sport through excellence and expanded opportunities for Canadian athletes.
AI-Powered Technology
Magnifi's cloud-based SaaS platform automatically detects and captures key in-game moments, producing highlight clips that are instantly distributed across digital and broadcast channels.
The platform's advanced AI capabilities include:
- Automatic highlight detection: Captures key in-game moments instantly
- Sponsor brand identification: Recognizes on-court signage, paddles, and uniforms
- Custom branded content: Produces tailored content for partners
- ROI reporting: Delivers comprehensive analytics to sponsors
This enables CNPL to produce customized branded content and deliver comprehensive ROI reports to partners like Onix and Tyrol.
Leadership Perspective
Mike McAninch, CNPL Commissioner, explains the partnership's value:
"Magnifi's AI technology allows us to scale our media presence to deliver new value to our sponsors. This partnership marks an exciting step for our league as we grow both our audience reach and our digital capabilities."
Meghna Krishna, Chief Revenue Officer at Magnifi, adds:
"Our technology allows CNPL to deliver content at the speed of the game, from real-time highlight reels to sponsor-branded moments, while simplifying production behind the scenes. Every match is now an opportunity for CNPL to engage audiences and deliver measurable results to its sponsorship partners."
CNPL III Season Format
CNPL III, the league's third season, kicked off May 17 with a four-region format:
- Regions: Central, Eastern, Western, and Metropolitan
- Teams: Lions, Smash, Drive, United, Owls, Lights, Pronghorns, and Brewers
- Season timeline: May through September
Enhanced Distribution
To broaden its audience, CNPL has partnered with Game+ as its official broadcast partner, while also distributing content across social media including YouTube, OTT platforms, and more.
Magnifi's automation platform supports these efforts by delivering shareable, on-demand content that appeals to both loyal fans and new viewers.
With a growing fanbase, expanded media coverage, and Magnifi's AI-powered video automation, CNPL's 2025 season is set to be its most connected, content-rich season to date.